About Us

Dr. Eddie Valenzuela, MD, FAAP, is a board-certified pediatrician with a deep passion for skincare and dermatology. He is an award-winning physician and the founder and CEO of Pediatric Solutions, LLC. He brings 15 years of experience as a licensed physician.
His expertise in the manufacture and production of children’s sensitive skin consumer goods for the past 7 years led to the creation of Facial Fortress.
Recognizing the need for a safe and skin-friendly alternative to traditional beard shampoos, he developed a medicated shampoo, face, and beard wash that avoids harsh ingredients that can cause skin irritation.
Dr. Eddie continues to actively practice pediatrics in Houston, Texas, while managing Happy Cappy, which offers child-friendly products for those experiencing skin conditions like cradle cap, seborrheic dermatitis, dandruff, and eczema.
Our Story
Dr. Eddie Valenzuela, during his years of practicing pediatrics, continuously came across patients struggling with common skin conditions like dandruff, cradle cap, and seborrheic dermatitis. It turns out that the conditions listed above and scalp, beard dandruff on grown men are caused by the same offending yeast.
Many of Dr. Eddie’s customers relayed to him that they were using the gently formulated Medicated Shampoo for Children on their beards and scalps with great success in resolving flaking and itching. This led to the idea of harnessing the flake-fighting power of pyrithione zinc and letting men know that there is a better way to tackle flaking of the face, beard, and hair.
While many products on the market claim to reduce flaking and irritation associated with dandruff, most of them contain harsh chemicals and fragrances that often worsen the condition, leaving men with dry, itchy, irritated skin and unruly beards.
After working tirelessly with the R&D team, a scientifically formulated, doctor-approved beard shampoo that is effective and gentle at the same time was created. And it doesn’t stop at the beard. Our medicated shampoo (active ingredient pyrithione zinc 0.95%) is a 3-in-1 solution; it doubles as a scalp shampoo and face wash.
Now, men everywhere can keep their beards, hair, and skin clean and flake-free without compromising their health.
Our Mission
At Facial Fortress, our mission is clear: to help you manage dandruff and maintain fresh and healthy skin, hair, and beard with minimal effort. We believe that beard care should be easy, effective, and safe for everyone, no matter your skin type and ethnicity.
A well-groomed beard not only improves your appearance but also enhances your confidence, and we are dedicated to making that experience effortless for you. That’s why we have developed a high-quality product formulated to cleanse, nourish, and protect your beard, face, and hair.
Our formula is free from harsh chemicals like fragrances, sulfates, parabens, and artificial dyes, ensuring a gentle cleanse without any irritation or dryness.
Instead, it is enriched with skin-soothing and moisturizing natural ingredients such as licorice root extract, apple fruit extract, provitamin B5, and glycerin to help keep your skin and hair smooth and nourished while supporting your beard’s overall health.
Because you deserve the best, we are committed to providing doctor-approved formulations that are gentle, safe, and effective, prioritizing both performance and health.
Our Vision
We envision a world where every man can grow and maintain a beard while using products that are safe for both skin and the environment. At Facial Fortress, Dr. Eddie is committed to providing men with top-quality skincare solutions that are not only effective but also contribute to a greater cause.
With a focus on sustainability, safety, and efficiency, we strive to make a positive impact, one bottle at a time! We understand the importance of using clean, high-quality ingredients that nourish your beard without introducing harmful chemicals into the environment.
That’s why our products are carefully developed to be cruelty-free, vegan-friendly, and proudly Leaping Bunny Certified, ensuring they meet the highest ethical standards in the USA.
We are dedicated to bringing you the best beard care out there and helping you manage seborrheic dermatitis and dandruff in beard effortlessly. By choosing Facial Fortress, you are not only investing in premium beard care but also supporting a brand that prioritizes environmental responsibility.

Our Product
Facial Fortress is a 3-in-1 Medicated Anti-Dandruff shampoo and cleanser formulated to manage the two most common skin conditions: dandruff and seborrheic dermatitis in beards. It is Infused with Pyrithione zinc, an FDA-approved active ingredient known to be effective in eliminating flaking and irritation on the scalp and skin associated with dandruff and seborrheic dermatitis.
Contains natural skin-soothing ingredients like Licorice Root Extract, Pyrus Malus Extract, and Glycerin, our formula helps alleviate the symptoms of dandruff while nourishing both your skin and hair.
Poorly cleansed facial hair can lead to symptoms of beard dandruff, such as
- Flaking
- Itchy Skin
- Dryness
- Redness
- Irritation
- Brittle Whiskers
That’s why we created a solution that’s tough on dandruff yet gentle on your skin.
It is free from harsh chemicals and is safe for all skin types. So, whether you’re looking for an everyday cleanser or preparing for a special occasion, Facial Fortress can help keep your face and hair looking and feeling its best.